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BIZCHINA / Weekly Roundup
Weighing the costs of luxury
By Liu Shinan (China Daily)
Updated: 2007-07-18 15:21
Ours is a developing - and poor - country with a per capita GDP of
$1,970, giving us a ranking of 112th in the world. But that never seems
to dissuade us from lavishing our money on the latest modern
conveniences. The use of cell phones is an example.
Unofficial statistics (sorry, there aren't always authoritative
statistics available in this country) indicate that China has no less
than 400 million mobile telecommunications subscribers, and that on
average they upgrade their mobile phones every two years.
Inaccurate as that might sound, the figures at least suggest that every
few years hundreds of millions of cell phones end up at the backs of
drawers or in waste collectors' sacks. This also means that for every
replaced or stolen phone, a battery and adaptor are also rendered
redundant. Just imagine the waste.
The essential and original function of a cell phone is to facilitate
mobile communication - making a call or sending a text message while on
the go. But people's taste for constant renewal has conferred new meaning
on the cell phone: color screens, polyphonic ring tones, video games, MP3
players, digital cameras ... the list goes on. Each new modification
triggers a wave of replacements as people dump their old models. Young
people are the main target of these novel functions, but many middle-aged
people, mostly higher- and middle-income earners, also frequently update
their mobile phones as fashion dictates.
The desire for frequent replacements also derives from technical - or
disguised commercial - reasons.
Being the old fogey that I am, I have gone through three models since I
bought my first one seven years ago. I lost the first one, a Nokia, to a
thief and deserted the second one, a Samsung, because of an incurable
antenna problem. I bought my current one, an LG, two years ago, after the
Samsung service man told me, with a contemptuous look in his eyes, that
he could not find a replacement for my phone's antenna unit because it
was "too old". His reaction made me realize that three years could be
considered "old" in the world of mobile phones.
Now my third phone has begun to show signs of senility - it often happens
that the person I am talking to can hear me but I cannot hear him. I know
I may have to buy a new model because it could be difficult to find the
parts needed to fix my current model, which has been phased out. I feel
like I have been kidnapped by mobile phone merchants.
Mobile phones are not the only products that drive or induce us to pursue
constant updates. There are also TV sets, washing machines,
refrigerators, high-fi audio systems and so on.
(For more biz stories, please visit Industry Updates)
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