CHINA / Background
The Brief Introduction of Qingdao Beer Festival
Updated: 2006-08-09 16:44
Qingdao International Beer Festival was initiated in 1991, and opens in
the second weekend of August each year for 16 days, which is the golden
tourism season in Qingdao. It is held by the national relevant ministries
and commissions and the People's Government of Qingdao Municipality. It
is the large national festival combined with tourism, culture, sports,
economy and trade. The theme slogan of the Beer Festival is Qingdao
Toasts with the World! After 15 Beer Festivals, Qingdao International
Beer Festival has gradually become a bright city name card of Qingdao-the
beautiful seaside city, and has well-known reputation and influence in
China and the world.
The festival is composed of opening ceremony, beer degustation and
drinking, literary evening, literary patrol, amusement, beer-drinking
competition, tourism entertainment, economy and trade exhibition, and
closure evening etc. During the festival, all the avenues and streets are
decorated well and the whole town has the carnival atmosphere. The Beer
Town owns land of 500 Mu, and 30 internationally advanced recreation
facilities; the visitors drink much beer inside and have great
enthusiasm. Each year more than 20 international well-known beer
manufacturers and 3 million domestic and abroad tourists participate the
festival.
The 16 th Qingdao International Beer Festival will be held in Qingdao
International Beer Town from Aug.12 th -Aug.27 th , 2006. This Beer
Festival will keep the basic functions, enrich and dig its connotation,
will bring stronger dynamic experience and denser festive atmosphere to
the tourists. The festival will cooperate with the foreign exhibition
merchants, and hold the International Beer Beverage and Brewage
Technology Exposition, to exploit the economy and trade negotiation and
the exchange function; strengthen the cooperation with German and Korean
beer manufacturers and the relevant enterprises; and introduce the real
German and Korean beer and the art performances related to beer culture
into the Beer Festival. The Festival will orient in the Citizen's
Festival and Carnival, and will be the largest Beer Pageant in orient,
which the locals participate eagerly and the domestic and abroad tourists
canonize ardently.
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